• Distributors are encouraged to foster an online community of Hogan-certified users through platforms like LinkedIn.
• Content should focus on continuing education, sharing insights, and creating value for certified users.

• Distributors are welcome to publicly promote their alumni clubs as a value-add for their certified users. (e.g., posting about completed sessions, celebrating alumni milestones, or highlighting the benefits of membership).
• However, advertising upcoming alumni events and promoting registration must be limited to internal communications only.
• This helps avoid confusion among certified users from other distributors, who might mistakenly believe they are eligible to attend another distributor’s event.

Keeping invitations and registrations internal protects each distributor’s client relationships and maintains a positive experience for certified users.

Alumni groups on LinkedIn must reflect the distributor’s brand and avoid appearing as an official Hogan HQ group. Continue to apply all previously stated guidance around accurate brand language and positioning.

Approved examples:

• [Distributor Name]’s Hogan Certified Community
• Hogan Alumni Club Certified by [Distributor Name]

Unauthorized examples:

• Hogan Alumni Club [region]
• Hogan Certified Community [region]

Summary: Distributors can publicly highlight the existence and value of their alumni clubs but must keep session advertisements and registration communications private to protect client relationships across Hogan’s global distributor network.