Distributor Marketing Guidelines
Section 10: Resellers
To maintain brand consistency and protect Hogan’s intellectual property, all resellers and reseller agreements must be reviewed and approved by Hogan before a reseller is considered authorized.
If you are considering working with a reseller, please contact your Hogan consultant to initiate the approval process.
Guidelines for Approved Resellers
- Approved resellers must use the following language to describe their relationship to Hogan: "[Company] is a reseller of Hogan Assessments for [Distributor] in [Region].")
- There is no official Hogan logo designation or reseller badge. Resellers are not permitted to create or use a Hogan logo or branding in their marketing or business identity, aside from where the Hogan logo naturally appears (e.g., on Hogan's assessments and products).
- Resellers do not have access to Hogan Hub or any Hogan-owned marketing and sales materials.