Distributor Marketing Guidelines


Welcome to the Hogan Distributor Marketing Guidelines. This information is intended for authorized Hogan distributors and provides comprehensive instructions for the correct use of Hogan’s marketing materials and brand assets.

Purpose

This guide is designed to support distributors in accurately using the Hogan brand, ensuring consistency, professionalism, and alignment with Hogan’s global standards. At the same time, we recognize that each distributor brings a unique brand personality and value proposition to the market, shaped by their own services, strategies, and expertise. These guidelines are intended to protect Hogan’s brand integrity while allowing distributors to authentically express what differentiates their business.

Adhering to these guidelines will not only assist in navigating marketing and sales activities but will also play a critical role to ensure a unified global brand presence and strengthen trust in Hogan across all markets.

Quick Start

Before diving into the full guidelines, here are the most important things to keep in mind when marketing Hogan products and aligning with the Hogan brand:

Contents

Section 1. Hogan Brand Language

Section 2. Using Hogan Visual Assets

Section 3: Video

Section 4: Distributor Websites

Section 5: Hogan Marketing Resources

Section 6: Social Media Guidelines

Section 7: Events and Conferences

Section 8: Hogan Certification

Section 9: Hogan Alumni Clubs

Section 10: Resellers

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